Trendy clothing firm eyes EU, UK market


SOIL CHILD, a locally-owned clothing firm, says it is expanding tentacles across the world, spreading first into the European Union and the United Kingdom seeking to open new markets for its urban Afro-centric clothing products within the next five years.



The firm founded by Nqobile Richard Moyo Silinganiso Fuyana and James Tshuma, has grown tremendously in the past few years.

In an interview with Southern Eye Business, Fuyana said the Soil Child brand was currently growing visibility within Southern Africa, particularly in South Africa, Zimbabwe, Botswana and Lesotho.

The business is registered in South Africa as Enfant du Sol (Pty) Ltd and is a 100% black-owned enterprise.

“Our vision is to be the leading developer and distributor of an urban Afro-centric clothing and lifestyle experience to a global village. The Soil Child way is simple. We produce and distribute merchandise for our people through our people. Our business ethos is even simpler, everybody wins,” he said.

The clothing and lifestyle brand, established in 2007 operating from out of Johannesburg, South Africa, prides itself having only the best and the brightest that Africa has to offer.

Fuyana said the brand seeks to spread the African lifestyle and experience and share with the rest of the world through its clothing.

The urban Afro-centric clothing line has been spotted worn by actor Thami Mngqolo starring as Senzo in a South African soapie Generations, hip-hop Artiste Jabulani Tsambo affectionately known as HHP, Jo-Anne Reyneke who acted as Pearl in Muvhango a South African soapie.

“We believe everyone is a child of the soil so they should ‘belong’ and make their time here count. We source our fabric from around the world and use mostly local manufactures to produce the Soil Child experience for soil children to experience.

“We are expanding our range and constantly seeking to remain grounded by our roots yet urban and trendy enough to be seen, beloved and belong,” Fuyana said.