MEDIA managers have been urged to embrace modern technology and use of social media to tell their stories better and quicker.
MOSES MATENGA STAFF REPORTER
Paula Fray, a South African award-winning journalist and former editor told local editors attending a Voluntary Media Council of Zimbabwe (VMCZ)-organised media managers’ training workshop in Kadoma yesterday to keep abreast with technological advancements.
“If you think you can hold your, story for tomorrow, you are living in the 80s,” she said.
“You have to embrace social media. You can’t now afford to hold on to a story. You can’t just do that anymore.
“You can’t do news these days without social media.”
Co-facilitator at the workshop and veteran journalist John Masuku also implored media managers to think strategically and be in the habit of planning things in order to tell a story in a more exciting way.
VMCZ programmes officer Faith Ndlovu urged editors to continuously develop themselves and stay on top of trends if they wanted to sustain their products and remain relevant to audiences.
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Speaking at the same event, VMCZ board member and Zimbabwe National Editor’s Forum chairman Brian Mangwende said: “This programme is critical for media managers in that it brings with it a lot of benefits such as increasing employee motivation, innovation and strategies and adaption to new technologies, reducing staff turnover as well as increasing job satisfaction and morale among employees.
“The programme also aims at increasing efficiencies in processes and enhancing the media house’s image where ethics training is an integral part of our profession to avoid brown envelop journalism which threatens to compromise our work.”
