THE Ibumba International Festival in conjunction with Hunnar Management Agency will be hosting an event dubbed iFashion Fest 2014, a fashion show that will feature 10 Zimbabwe designers and street brands at Stanley Square Hall in Makokoba tomorrow.
NONHLANHLA SIBANDA OWN CORRESPONDENT
Hunnar Management Agency director Gilmore Moyo said the event was meant to celebrate Bulawayo fashion.
“We have designed this show to celebrate Bulawayo fashion and acknowledge the contribution of fashion as a whole to the growth of creative industries in Zimbabwe.
iFashion is basically a Ndebele way of saying fashion. Fest is short for festival, hence the two words make it easy for even the elderly to say them as they have a local twang,” Moyo said.
“The idea behind the name of the fashion show, which hopefully will happen every year during the Ibumba Festival, is to make it interesting and modernised for the younger ones that have changed many English words to Ndebele. iFashion is also inspired by Ibumba,” he said.
The debut iFashion Fest will see 10 Zimbabwean designers showcasing their wares with entertainment being provided by Lady Tshawe, dance crew Explosion & Mbo Mahocs.
Litso Fashion Label, which recently showcased at the Zambia Fashion Week, will showcase at the iFashion alongside Sanah Designs, two-time winner at the Clothing Indaba fashion show and Noliwe Mhlope, who will be showcasing for the first time.
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Crox Designs, who was a nominee for best designer at the Matabeleland Fashion Week, Street Brand–Bulawayo Hustler, Bulawayo Polytechnic students, Penelope Creationz, Younique and House of Mutu, Chinhoyi University graduate, Immaculate Kwashira and street wear brand, Rags will also showcase.
“The inspiration behind the poster we have used to advertise is drawn from the need to use local models and personalities on events we hold in Zimbabwe.
It is high time our own festivals, fashion initiatives and individuals involved in the entertainment industry promote our own products.
There is no need having Alicia Keys or any of those individuals on our posters when we have great photographers and models that we can also celebrate. The idea is to relate to any individual off the streets through the marketing material,” Moyo said.
“The fashion show should be one of the most memorable ones for 2014. We have great partners to pull it together, from the furniture, music, models, designs, the audience and the venue. We are bringing fashion to Bulawayo’s oldest suburb and there is nothing more exciting than working on such a project.”
