ZIMTRADE will be disseminating results of the Angola Market Research Survey next month in Bulawayo and Harare as a way of placing emphasis on the expansion of regional markets to increase export earnings.
MTHANDZO NYONI OWN CORRESPONDENT
According to ZimTrade, the research which was conducted during the period April 27 to May 11 2014 will assist in updating the current information on Angola, a fast emerging regional market.
“The main purpose of this exercise was to generate specific information on possible export products to consider for the Angolan market and other market related intelligence to enhance the prospects of market penetration for Zimbabwean products,” ZimTrade said in a weekly bulletin.
“These market exploration initiatives by ZimTrade are a major contribution towards the realisation of the objectives of the Zimbabwe Agenda for Sustainable Socio-economic Transformation, which places emphasis on the expansion of regional markets to increase export earnings.”
ZimTrade added it will intensify these market exploratory initiatives to cover other markets such as Democratic Republic of Congo, Tanzania, Kenya, Zambia, Limpopo Province in South Africa and Mozambique to diversify the country’s export destinations in the medium to long term.
Recently, ZimTrade urged local companies to explore the Zambian market as a way of boosting their sales volumes.
It said the Zambian market has opportunities in sectors of processed foods, mining equipment and supplies among other sectors, hence companies should not hesitate to tap into them.
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Zimbabwe is currently exporting products such as fertilisers, coal, packaging material, tobacco, fish, wood, furniture and tea to Zambia.
A recent ZimTrade survey revealed that 60% of Zimbabwe’s manufacturing companies were not exporting their products due to inferior quality.
The survey also revealed that about 71,4% of companies that used to export five to 10 years ago, had stopped exporting due to various reasons, among them hassles of the exporting process, poor quality of products, high costs of production, restrictive labour regulations, lack of export incentives and support services.
