AFRICA’S pioneering pay television MultiChoice Africa in collaboration with A+E Networks is set to launch an exciting female entertainment channel Lifetime on DStv Channel 131.
SINDISO DUBE OWN CORRESPONDENT Liz Dziva, the public relations and publicity manager for MultiChoice Zimbabwe, said with an emphasis on fresh and uplifting content, Lifetime will engage and inspire viewers with a winning formula of quality scripted dramas, Lifetime Original Movies and factual entertainment shows.
“The launch of Lifetime is very exciting and with a schedule packed with powerful stories, passionate people and addictive entertainment. We are confident that Lifetime will appeal to Zimbabweans.” she said.
The launch expands the female-focused content portfolio on DStv, delivering an entertainment brand to sit alongside channels TLC Entertainment, Style Network, BBC Lifestyle.
MultiChoice Africa chief executive officer Nico Meyer said: “We are always striving to build a balanced, innovative and exciting home television offering for our subscribers.
“As a business we constantly research local as well as international television channels and shows with a view to further improving and enhancing our offering — so we are delighted to be welcoming another entertainment channel on to our DStv platform which we believe will offer even more great family entertainment.”
Exciting programs DStv viewers can look forward to on Lifetime TV include A Day Late and a Dollar Short which is a brand new and exclusive Lifetime original movie, premiering on 22 July, Flowers in the Attic and Dance Moms among other programmes.
