Shoe manufacturer, Bata, is empowering 100 women and youths in rural areas who will market the company’s products in different areas for a fee, managing director Ronjoy Sengupta has said.
By Stephen Chadenga
Sengupta said his company was committed to ensuring that locals benefited from the shoe manufacturing business.
“The company will in the next two months rope in 100 women and youths in the rural areas to sell shoes on behalf of Bata for a fee,” Sengupta said at the official opening of the Sarah Bata Senior School last week.
“The government gave us the idea to assist small to medium enterprises and we took it up.”
Sengupta said Bata aimed to increase the number of people employed by the company in three other locations from 150 to 250 this year.
“We have set up shoe manufacturing equipment at Mupfure Vocational Training Centre near Chegutu and there are plans to establish one at Kaguvi Training Centre and Checheche,” he said.
Bata employs 1 400 people, down from about 3 000 workers when the company was operating at its peak.
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Despite the economic challenges the country is facing, the shoe manufacturer has committed itself to assist the community through business partnerships.
