ZIMTRADE, the country’s trade promotional body, today kicksoff a two-day export and marketing training programme for Bulawayo companies as part of efforts to find ways of resuscitating defunct industries in the city.
The training exercise being held at a local hotel is aimed at developing and improving skills and management capabilities of local company personnel as well as assisting firms to penetrate export markets and resuscitate export activities after a decade-long economic meltdown.
The workshop would go a long way to assist local firms increase their export market share. The training would also focus on the development of export business plans, market research and export promotion strategies and development, among other key discussion areas.
The training comes amid several reports that Bulawayo industries were presently listed in a very critical condition.
Official statistics indicate that at least 84 companies closed shop last year, while a total of 64 companies were reported to be on the verge of collapse.