Branding your business online

TECHNOLOGY is developing at breakneck speed.

TECHNOLOGY is developing at breakneck speed.

It is no secret that Internet presence or awareness plays a pivotal role as most of our young to middle-aged consumers spend most of their times online. By year 2013, there were over five billion mobile phone users and 1,1 billion used smart phones.

This is proof that more and more people are joining the Internet trend. Even though some people might not be having access to Internet, the future is replete with sighs of definite technology change.

branding
branding

These days, consumers look forward to connecting directly with the managers or chief executive officers. As a result, creating positive Internet presence is crucial.

Let’s explore seven effective tools to increase online product visibility:

Search engine visibility Google, Yahoo and Bing are the current leading search engines. When people are searching, as a website owner you would like people to find yourself at the top of the list of all search results.

To make yourself come to the top of the list, you have to do search engine optimisation. This improves your visibility and drives customers to your website.

Brand visibility As people are on your website, at first glance they should be able to tell the line of the products that you are possibly offering.

If they can’t, you should ask yourself as leader: What brand am I representing? This aligns your brand to a specific market. This should be constant across all online means of endeavours.

Blog availability This is ideal for small-scale companies or individuals. Why? It’s free and easy to use. In a sense, this is a “free website”, but with some limitations.

Some examples of blogs include: WordPress, Blogspot, Weebly, Your blog can be connected with all your social networks, thereby increasing traffic either way.

Social media I have used this tool to my great advantage. I have connected with people that I would not have had an opportunity to meet in my entire lifetime. Social media presence has unprecedented results. When you understand your niche market, you know the right people to target.

Link your social media with your website. Social media helps with product marketing, product visibility and consumer loyalty.

Through social media marketing you are saving a global market.

Leverage on social site such as Facebook, linkedIn, Tumblr, Twitter, Instagram, Google+ and may others.