THE inaugural Zimbabwe Fashion Week United Kingdom (UK) will be held at the magnificent Crown Banqueting Hall in Birmingham on July 4.
The fashion week is being organised by a group of designers and arts enthusiasts brought together by a shared passion for all things Zimbabwean.
Founder of the Zimbabwe Fashion Week UK, Chiedza Dawn Ziyambe, told Southern Eye Lifestyle that the event was an international platform for designers to showcase their work.
“We aim to bridge the perceived gaps between Zimbabwean fashion and global fashion trends,” she said.
“This showcase will give Zimbabwean designers the opportunity to reach out to consumers globally and help them gain the recognition they deserve in the UK fashion industry.
“First of all we are a different entity from Zimbabwe Fashion Week and are based in the UK. As a celebration of Zimbabwe talent in the UK, it will champion new and emerging artists by giving them a platform to share their designs and music in front of the influential media, buyers, bloggers and VIP guests.
“It will also give those attending the opportunity to network with a wealth of vibrant and passionate fashion design talent from Zimbabwe.
“Zimbabwe is ready to step out of the shadow of this blanket misunderstanding. With designers from all over the country as this unique fashion event will bring emerging designers and gifted musicians all under one roof.”
With African prints becoming a huge trend in large international fashion houses, some of the talented designers are sure to shine in the spotlight.
The event organisers know that African designs and apparel are yet to really make an impact and achieve their rightful place in the global fashion market, and the fashion week intends to introduce fashion professionals from Zimbabwe to the right audience.