HIGHLANDERS have unveiled Apple Connect as the club's Official Digital Partner in a deal aimed at strengthening the club's digital presence while enhancing supporter engagement.
Under the partnership, Apple Connect will provide the Bulawayo giants with advanced digital tools to improve media and content production, while also introducing fan-focused initiatives such as the Apple Connect Supporter of the Month campaign, gaming events, exclusive player appearances and premium digital content.
The agreement also extends to the club's players and staff, who will receive discounted Apple devices, with the company also collaborating with Highlanders on marketing campaigns, matchday activations and community engagement programmes.
Club members will also benefit from the partnership, as registered supporters with valid membership cards will receive exclusive discounts on Apple products and gadget repair services through Apple Connect.
Highlanders chief executive officer Denzil Mnkandla said the partnership reflects the club's commitment to innovation and improving the matchday and digital experience for supporters.
"We are excited to welcome Apple Connect to the Highlanders family. This partnership represents a shared commitment to innovation, excellence and delivering an even better experience for our supporters. Together, we look forward to creating engaging content and rewarding our loyal fans," Mnkandla said.
The partnership is the latest commercial agreement secured by Highlanders as the club continues to strengthen its brand and diversify revenue streams while improving engagement with its supporters.
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