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Tag: BRAND SAVVY

Zimbabwe resists cashless transaction
Editorial Comment

Zimbabwe resists cashless transaction

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Coins vital for Zim economy
Editorial Comment

Coins vital for Zim economy

Southern Eye -
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A ray of hope for Byo . . .
Editorial Comment

A ray of hope for Byo . . .

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My view on the Zimbabwean Economy
Opinion & Analysis

My view on the Zimbabwean Economy

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The last on the laws of branding
Opinion & Analysis

The last on the laws of branding

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Bits, pieces on diversification
Opinion & Analysis

Bits, pieces on diversification

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So much for this and that . . .
Opinion & Analysis

So much for this and that . . .

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The power game in business
Opinion & Analysis

The power game in business

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Going down the investor aisle
Opinion & Analysis

Going down the investor aisle

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The power game in business
Opinion & Analysis

The power game in business

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Motivating staff
Opinion & Analysis

Motivating staff

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The asset called knowledge
Opinion & Analysis

The asset called knowledge

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To exhibit or not is the question
Opinion & Analysis

To exhibit or not is the question

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Trade exhibitions a marketing communications tool
Opinion & Analysis

Trade exhibitions a marketing communications tool

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The customer is always right — except when they are wrong
Opinion & Analysis

The customer is always right — except when they are wrong

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Sales versus marketing
Opinion & Analysis

Sales versus marketing

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The brand Bulawayo
Opinion & Analysis

The brand Bulawayo

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The laws of branding 2
Opinion & Analysis

The laws of branding 2

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The laws of branding
Opinion & Analysis

The laws of branding

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The brand called you
Opinion & Analysis

The brand called you

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When times are tough . . .
Opinion & Analysis

When times are tough . . .

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Semiotics in branding
Editorial Comment

Semiotics in branding

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Brands as relationship partners
Opinion & Analysis

Brands as relationship partners

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Celebrity marketing: Cutting through the clutter
Editorial Comment

Celebrity marketing: Cutting through the clutter

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Service, product marketing
Editorial Comment

Service, product marketing

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Understanding brand metrics
Editorial Comment

Understanding brand metrics

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Language: The tip of an iceberg in marketing
Editorial Comment

Language: The tip of an iceberg in marketing

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The power of the pink purse
Editorial Comment

The power of the pink purse

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Marketers should consider consumer favourites
Editorial Comment

Marketers should consider consumer favourites

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Management in business
Editorial Comment

Management in business

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