Customer engagement management and entrepreneurship (Part 2)
Customer experience management enables businesses to provide seamless, individualised interactions tailored to customers’ requirements.
By Farai Chigora and Tabani Moyo
May. 11, 2025
Business Opinion: Rebranding and entrepreneurship
Rebranding occurs when there are multiple reasons for an organisation to consider doing so. Some of the most common reasons for rebranding are as follows:
By Farai Chigora and Tabani Moyo
Mar. 9, 2025
Co-branding and entrepreneurship
They harness the strengths of both identities to offer consumers innovative and fresh products, generating excitement.
By Farai Chigora and Tabani Moyo
Feb. 2, 2025
Business Opinion: Entrepreneurship through brand levels of acceptance
Our key role as brand-driven visionaries is to carefully monitor the brand levels of acceptance as a growth process.
By Farai Chigora
Nov. 26, 2023
Business Opinion: Entrepreneurial branding complexities
In this era, branding seems to have overcome the traditional infant mortality of our SMEs as it has become an effective strategic marketing tool
By Farai Chigora
Oct. 1, 2023
Brand invitation in entrepreneurship
Most of our SMEs brands seem to be lacking in this perspective. As they portray invitation for hostility instead of a wonderful treat.
By Farai Chigora
Jun. 18, 2023
Business opinion: Generational branding in entrepreneurship
My concern is on those brands that have made it in our various sectors of the national and global economy that became extinct earlier than they were supposed.
By Farai Chigora
Jun. 11, 2023
Building Narratives: Is a book launch really necessary?
Depending on one’s priorities, one of the main reasons of launching a book is to boost sales.
By Fungayi Antony Sox
Apr. 16, 2023
Entrepreneurial branding through a learning organisation: Part 1
In this perspective we rename our businesses through what we do best as learnt from others and developed by us.
By Farai Chigora
Apr. 16, 2023
