CC Sales projects 10% increase at ZITF auction


CATTLE auctioneers project a 10% increase in cattle sales at this year’s auction to be conducted during the Zimbabwe International Trade Fair (ZITF), it emerged yesterday.


Cattle Company (CC) Sales (Pvt) Ltd conducts the annual cattle auction which runs concurrently with ZITF.

In an interview with Southern Eye Business on Monday, Cattle Company Sales director and auctioneer Richard Wakefield said they were expecting to auction at least 100 head of cattle at $1 055 per beast on April 24.

“At this years’ International Trade Fair we are expecting to buy 100 head of cattle at $1 055 per beast. I expect about 10% increase in the numbers from last year,” Wakefield said.

“I also expect the price to remain the same as of last year because the price of the beast has not changed and we are in a deflation period.”

He predicted a good sale this year as compared to last year where they managed to auction a head of 88 at the same price of $1 055, adding that buyers should come in their numbers for the cattle sale at the ZITF show grounds slatted for April 24.

Wakefield said on April 23 there will be cattle judging. The CC Sales was formed in 1911 and has offices in Bulawayo and Gweru.

They conduct cattle sales and auctioning. The cattle exhibition at ZITF improved significantly in 2011 after it was almost scrapped because of an outbreak of the foot and mouth disease and had suffered a knock at the turn of the millennium after the eviction of mostly white farmers under the land reforms.

Local business associations and economists have projected that this years’ edition of the ZITF will be a success as local companies are looking forward to revive business in Bulawayo.