THIS week I (JN) continue with the interview I had with Whatmore Makwara (WM). Makwara is an itinerary speaker, author of nine books and business man based in Swaziland.
He features on numerous TV and radio shows. He loves to see individuals and corporate reach their maximum potential. Below are excerpts
JN: Looking at people such as Tony Robbins and Les Brown who are paid over $100 000 just to speak for an hour. They didn’t wake up one day to find themselves earning that. So, in simplified steps, how do I increase my worth?
WM: I subscribe to what Brain Tracy says. I believe application of knowledge is power. Brain Tracy will tell you that to increase your worth, you must increase your education, increase your information. There are different types of education and we have academic education, professional education and financial education.
So, what most people do they go to school to have academic and professional education. The challenge is that it’s hard to find an institution which teaches the third one; financial education, yet it is the one that increases your revenue. Number one: financial education is key.
Number two: There is emotional intelligence. What is emotional intelligence? It is to understand that whatever business you do, it is cyclic. Markets are cyclic. They go up and they go down. When you are down it doesn’t mean that is the end of the world. You must know: there is no more to go, but up.
So people with no emotional intelligence they lose it. Michael Jordan was asked why he was good at dunking that basket ball and he told them, I missed too many times and that made me sharp.
Number three: you need the guts. I have been involved in business for some few years. There is winning. Sometimes you make money, but sometimes you lose it! When you lose, it’s not actually losing, it’s a lesson.
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You are paying tuition. So you must allow yourself to pay tuition because you can’t just enter into millions from nowhere.
I wrote the simple book, The Power of Choice to explain the three steps. You need to decide. Decide what you want to do. Decide you want to be wealthy and increase your revenue. Then you need to follow through on what you have decided and you will arrive at your destiny.
Why is it difficult for people then, if it’s that simple? It’s because people fail at step number two: following through. Most people decide, but they are not going to do.
Why? It’s because of associations. Secondly, your system functions with pain or pleasure. If you see something painful you will not do it, but if it’s pleasurable you will do it.
The other simplest way to change your life is to find a model. One thing, I learnt four years ago it to have a role model; a mentor. Find somebody who has already done what you want to do.
You must read the book by Donald trump. The Art of the Coming back. He tells you how he went down and came up.
JN: People have got a wrong perception of who they are and where they want to be. They might win lotto today, but tomorrow they are back to their form state, they are broke.
To me it shows that their financial blue print is not alright. The poor are afraid to invest. What are those killer bugs that make most people live a poor life, live an unsatisfied life and ultimately die poor?
WM: In business we have Return On Investment (ROI). We don’t do business for fun. We invest to get returns. Sometimes ROI in business is not “return on investment”, but it’s “return of investment’.
For example, in a race match when you enter into a car and I jump into my car which is a same model like yours and we start racing, people don’t bait on the cars. Why? They have same engines! The issue is on the driver now.
It’s not “on the investment’; it’s “of the investment”. Sometimes it’s not the industry; it’s the investor himself who is a risk. So the person given a million through lotto, it doesn’t help him anyhow. Money functions by laws, so they lose it quickly because they don’t understand how to keep money, how to work with money.
The problem with people is not papers (of money). They need financial education, financial intelligence, and to understand different types of income such as end income, portfolio income and passive income.
For more tips and advices go to www.successlife.co.zw, call 0772 581 918, e-mail: [email protected] Jonah Nyoni is an author, success coach and motivational speaker.
