HUNNAR Management Agency has rebranded the creative flea market, the CoFFashion Pop Up, to iPop Up.
NONHLANHLA SIBANDA OWN CORRESPONDENT Hunnar Management Agency director Gilmore Moyo told Southern Eye Lifestyle yesterday that they had rebranded it to incorporate as many creative people as possible.
The fashion in CoFFashion suggested that the initiative was biased towards those that had an interest in the clothing industry only, which is not the case,” Moyo said.
He said iPop Up is an initiative by Hunnar Management Agency supported by the Fifra Concepts, the National Gallery of Zimbabwe in Bulawayo and Coca-Cola.
The creative flea market came about to offer a platform for creative individuals that make things in their home spaces or workshops and do not have outlets to sell their products to the general public.
The need to expose, nurture, promote and market the new breed of talent among the youths in this fast growing urban culture, resulted in this project being initiated.
It aims at offering a platform for local creatives to display their products and sell to the public.
“In 2014 we had a lot of people wanting to participate, but the technique in CoFFashion made it look like the initiative was only biased towards fashion. The global idea is to accommodate all creatives to take part in this initiative,” Moyo said.
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He said the new name was inspired by the way people pronounce some English words in local languages and it suggests that individuals themselves are the ones that are popping up to support local creativity.
He said through language and lifestyle, a new culture called, urban culture, had been created.
“With the new name iPop Up — your creative flea market – we are looking forward to attract a vast number of local creators and designers to participate in the now, bimonthly activities. During the day, there would be live performances, children’s corner, food stalls, storytelling and live art demonstrations taking place so as to continuously keep the audience in the spheres of the iPop Up. The event is for the whole family.”
iPop Up offers individuals that do not have stores or spaces to sell their products, to have a place where buyers would purchase, exchange ideas and create consumer loyalty.
It is a perfect space for individuals that do not have enough financial support for own outlets to sustain themselves through selling products and building their brands in the process.
Since inception, the creative flea market was part of Intwasa Arts Festival KoBulawayo and attracted creatives from places such as Victoria Falls, Harare, Kwekwe and Chinhoyi.
The desire is to have iPop Up events at platforms such as Shoko Festival and Harare International Festival of the Arts.
