Apple considers new ‘cheaper and more colourful’ iPhones


Apple is considering launching iPhones with bigger screens, as well as a cheaper model in several colours, to compete with its rivals, sources claim.

Report by Telegraph/ Reuters

The technology giant is looking at releasing several new models to compete with its rival Samsung.

Reuters reported that Apple is considering two different sized versions of the iPhone 5S, as well as a cheaper version that will come in colourful plastic casing to differentiate it from the standard model.

Apple has looked at two larger iPhones with 4.7inch and 5.7inch screens, while the cheaper phone would cost $99 (£63) and come in five to six colours, according to supply chain sources.

Sources told Reuters that suppliers had been approached with plans for the larger screens but the final product was not certain.

One person told Reuters: “They constantly change product specifications almost to the final moment, so you’re not really sure whether this is the final prototype.”

Steve Jobs called Apple’s 3.5 inch screen “the perfect size for consumers” but the latest iPhone had a slightly larger display screen and Apple CEO Tim Cook hinted at different sized iPhones last month.

Responding to a question at the AllThingsD industry conference about why Apple hasn’t launched different sized iPhones, Mr Cook said, “We haven’t so far. That doesn’t shut off the future.”

Two sources told Reuters that test production for both the larger and cheaper iPhone models are due to start next month.

One source in Asia said: “Trial production was originally planned to start in June, but the mixing of colours is taking longer than expected as Apple has very high and idealistic standards.”

Sources said 20 million plastic iPhones are expected to ship from October to December but the final price for the cheaper phone was not yet confirmed.

The considerations show how Apple is under pressure to compete with Samsung’s larger phones, known as “phablets”, and their cheaper models.

Apple’s revenue growth has decelerated in recent years and Samsung has overtaken the company in market share.

Apple declined to comment.