NEW DELHI: Chinese telecom giant Huawei, the third biggest smartphone maker in the world, has trolled rivals Samsung and Apple in its new teaser for Mobile World Congress (MWC) 2014. The company has poked fun at the two biggest smartphone makers using iPhone and a Siri-like voice assistant.
In a video released on YouTube, a smartphone user asks his iPhone “What’s new at this year’s Mobile World Congress?” and the digital assistant, whose interface and voice are quite similar to Apple’s Siri, gives information about three devices.
The first is “a new tablet with a beautiful, slim design” and its “huge battery gives you days of use.” The second is a smartphone “with an amazing front camera.” The last “really amazing” device headed to MWC 2014, as per the voice assistant, is “a multimedia tablet that gives the ultimate entertainment experience.” This tablet also supports the fastest next-generation LTE (4G) connections.
And now comes the punch line. The smartphone user asks the voice assistant “What are they? Fruit or Some Song?” In response, the software says, “No, they are Huawei. It looks like Huawei is ready to amaze the world again.”
Huawei has been struggling to make headway into the profitable US market, despite strong sales in Asia-Pacific, Europe, Africa and Middle East. The company has been a fast mover, launching smartphones with big screen or thin profiles, but has been embroiled in controversy over claims of spying on US networks for China.
The company has 4.8% share of the global smartphone market in 2013 and 5.7% in the fourth quarter of the year.