ONE of Zimbabwe’s leading manufacturers of synthetic products, Sensationnel, yesterday launched hair products in Bulawayo in what the sales manager Howie Cho said was a sign that they want to develop the hair industry in Zimbabwe.
About 50 hairdressers attended the seminar to witness the launch of new hair products such as jerry curl, glamour and kinkyaki 8 and 13.
Sensationnel is a Harare-based company that specialises in the manufacturing and distribution of hair products. It has three branches in Bulawayo.
In an interview with Southern Eye Business, Cho said their aim was to develop the hair industry in Zimbabwe and to dominate the global market.
“We want to be the global hair products manufacture in Zimbabwe and the world as a whole. We also want to develop hairdressers in Zimbabwe and we encourage them to be more creative,” Cho said.
“We are trying to develop the hair industry in Zimbabwe and we promise to launch other new hair products in future.”
Speaking during the launch, Sensationnel ambassador Ruvimbo Katiyo said hairdressers should avoid using petroleum products because they do not let in moisture into the hair.
She also encouraged them to make the weave stay for weeks before applying hair food to avoid breaking the hair.
“Their products are good and they are easy to manage,” a hairdresser who identified herself as Sharon said.
Hairdressers present during the launch said they had long awaited for Sensationnel products in Bulawayo and promised to continue supporting locally-manufactured products.
Currently the firm employs about 400 people and is expecting to double the number in the near future after they have expanded. The firm has been operating for about 15 years.