NKAYI Traditional leader Chief Dakamela has called for greater investment in cultural programmes to enhance Zimbabwe's economic potential arguing that heritage-based education alone is not enough to drive development.
Speaking to Southern Eye on the sidelines of the Scholastica Expo Conference recently, Chief Dakamela said while heritage-based education was important, its value was limited if not complemented by tangible cultural initiatives that engaged communities and attracted investment.
“We have learnt history and other subjects, but we need to go beyond theory. We need to create something that will attract our students towards culture, because that’s the only thing that can add real value,” he said.
The traditional leader also called for the introduction of more cultural programmes and festivals, similar to regional initiatives like the Isintu Festival and Zim Festivals to stimulate economic growth and national pride.
“Learning only does not directly inject into the economy. Remember, we learn and graduate — then what's next? We must invest more in culture, fashion and food. These sectors have real economic potential,” he said.
Chief Dakamela also highlighted the role of traditional leaders as custodians of culture and heritage, urging the government and the private sector to support their efforts in promoting cultural identity.
“We need to repackage our culture in a way that attracts investment,” he said. “Let’s cultivate an appetite to consume what we produce in terms of fashion, music, arts and everything cultural.”
He said a collaborative approach between traditional leaders, government and businesses could unlock new opportunities in Zimbabwe’s creative and cultural industries.
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