Rising artist Lungile Mandla Bonga Ncube, popularly known as Kwaito Boy, is using his music to transform everyday township experiences into compelling storytelling.
In an interview, Kwaito Boy said the visuals for his latest track Umakhelwane are rooted in real-life situations, highlighting how people often focus on others’ lives instead of their own growth.
“That visual reflects our day-to-day lifestyle. Some people are busy with other people’s lives instead of focusing on their own,” he said.
He noted that gossip culture remains prevalent in many communities, a theme he intentionally explores in the video.
The lead female character embodies the lived experiences of many, bringing authenticity to the storyline.
“The lady in the visuals reflects the real lifestyle of gossipers. Audiences are eager to see an authentic interpretation of the song’s message,” he added.
Kwaito Boy said the strong anticipation for the visuals demonstrates how deeply audiences connect with relatable content, pushing him to remain grounded in real-life narratives.
Looking ahead, the artist revealed he is working on new material, including visuals for an upcoming track titled Beat To The World, which will address pressing social issues.
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“It’s about everyone’s concern — gender-based violence and drug abuse,” he said.
He also disclosed an upcoming collaboration with Durban-based producer and radio presenter JB Outernational, a partnership he believes will broaden his musical reach.
Kwaito Boy said his mission is to create music that goes beyond entertainment, reflecting society while sparking meaningful conversations.
