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‘Economy needs aggressive PR’

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ZIMBABWE, presently reeling under a myriad of problems, urgently needs an aggressive but savvy public relations strategy for the betterment of the comatose economy, an official has said.

OWN CORRESPONDENT

Addressing delegates during the relaunch of the Zimbabwe Institute of Public Relations on Tuesday night, the chief executive officer for United Refineries, Busisa Moyo said there was lot of negative communication in Zimbabwe hence the need for vibrant public relations at national level.

“There is a reason why you are reviving this board. Public relations have a duty to rediscover and we need to transcend. We need to take responsibility for our future generation,” Moyo said.

He said as a country Zimbabwe needs public relations as a country, saying “there is lot of negative communication that have been said about the nation and even Bulawayo. People have negative perspective about Bulawayo. Some are saying all the industries has closed down which is not the case.

“We are interested in rebuilding this country because there is a lot of work to do. I see public relations as being instrumental in nation building. In Zimbabwe there is lot of conversation and public relations could be a gap that manages those conversations.”

He urged Zimbabweans to support local companies by buying their products.

The association which was formed as a measure of protecting PR as a profession folded in 2000.

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