ARTISTES have been encouraged to take advantage of social media to market themselves as well as expand their horizons.
In a Focus Group Discussion event organised by Magamba Network one of Zimbabwe’s most dynamic organisations, interested parties were told to fully utilise social media which has taken Zimbabwe and the rest of the world by storm.
According to online reports Internet usage has become increasingly ubiquitous, with people taking to Twitter or Facebook, to spread news and upload audio or video content.
“If you look world over, social media transcends geographical location, race or creed. Social media opens doors and equal opportunities for everyone,” Itai Brian facilitator from Magamba Network said.
Speaking at the same meeting Tawanda Maguza a research and social development practitioner, exhorted artistes to be more open minded.
“There is a whole new world out there, a world of opportunities. Social media has no limits. Forget about the barriers and begin to expand your horizon,” he said.
Since 2007 Magamba network has been leading in urban cultural movement in Zimbabwe as well as in new forms of youth activism and alternative media use.
“We seek to create hubs that empower youths in their local areas and our main tool is social media,” Maguza said.
Requirements of setting up a newspaper company especially in Zimbabwe are prohibitive yet an online publication could have greater reach, making a huge impact in communities at lower costs, he said, adding that citizen journalism now complimented traditional media.