DELTA Beverages yesterday announced that it had reduced beer prices with effect from today in an effort to timeously comply with a budget statement by Finance minister Patrick Chinamasa in which he announced a reduction in excise duty on clear beer with effect from January 1 2015.
Chinamasa proposed to reduce excise duty on clear beer from 45% to 40%, thereby stimulating growth in volumes.
As a quid pro quo, alcoholic beverage manufacturers were asked to reduce the retail price from January 1 2015.
The country’s largest beverage manufacturer, however, slashed its prices earlier with consumers now buying pints and quarts at $0,90 and $1,55 per unit respectively.
In a press statement, Delta Lager business unit general manager Munya Nyandoroh said his organisation was committed to delivering Zimbabwe’s favourite lagers at affordable prices.
“We are confident that the new price points will be convenient to our customers and consumers who will now have the opportunity to use the recently-introduced bond coins,” said Nyandoroh.
“As most of our consumers would remember, the new prices reflect a further reduction on the prices announced on September 15 2014. The new prices we offer from December 29 2014 represent a 13% reduction in prices that were prevailing on the 1st of September 2014.
He added: “I continue to acknowledge and thank sincerely our customers who have been complying with our recommended retail prices and urge them to extend the new prices with effect from Monday December 29 2014 in time for the New Year celebrations.”