FAST FOOD outlet Chicken Slice on Friday reached out to Bulawayo residents in an effort to apologise and attempt to change the negative attitude towards the company through engaging with students from a local university and cleaning up Basch Street Terminus, commonly known as Egodini.
PATIENCE RATAMBWA OWN CORRESPONDENT
This comes after Chicken Slice came under fire and received negative publicity for misspelling Ndebele words in advertisements before they launched in Bulawayo.
Bulawayo branch marketing assistant Ellen Chigora said this gesture was done to show the other side of Chicken Slice that has nothing to do with business.
“We want to show people that we are not just a food outlet, but lead by example to instil a culture of cleanliness in Bulawayo,” she said.
“We hope we achieved our goal and will be spreading our generous hand to orphanages, schools and the needy next as a way of giving back to the society.”
The clean-up was, however, received with mixed feelings.
“We appreciate what Chicken Slice has done, but if they really wanted to make a lasting impression, they could have done this at least daily so that people stop littering as they would have seen that there are people who actually care about the cleanliness of our terminus,” a vendor, only identified as Mthulisi, said.
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“This is a good job that Chicken Slice is doing, but they only cleaned one side of Egodini,” a tout known as Prince said.
“After three hours you will see that it will be as dirty as it was before, but at least they tried.”
Reports say Chicken Slice has been struggling to gain a foothold on the Bulawayo market, with some attributing it to their Ndebele spelling faux pas.
Observers claimed Chicken Slice was being careless with the Ndebele language, saying if they were serious, they would not have misspelled words.
Chicken Slice apologised for the mistake.
