SHARPE Business Academy (SBA) has appointed popular musician Tembalani as brand ambassador as the Ivy League-inspired business school steps up efforts to expand its footprint in Zimbabwe.
The move underscores Sharpe Business Academy’s strategy to broaden its appeal among young professionals and entrepreneurs, while strengthening brand visibility as the institution positions itself as a premium, globally aligned centre for business leadership training in Zimbabwe.
The appointment comes more than 18 months after the academy, founded by property magnate Ken Sharpe, opened its doors to the public, positioning itself as a premium business education hub.
Speaking at the announcement, Tembalani said he was excited to be associated with an institution focused solely on business education and values-driven leadership.
“I am excited. Sharpe Business Academy could be the only business school we have in Zimbabwe that is strictly business and founded on great principles that we need as a people. I can’t wait to be part of the academy, to learn and to grow with it,” he said.
SBA head of marketing Joana Sharpe said Tembalani emerged as the top choice when discussions on selecting a brand ambassador began.
She described Tembalami as an “amazing person” who attracts the light everywhere he goes.
“We are so excited that you are going to be holding our flag to education. I promise you where we are growing, you are growing, your spirit will grow,” Sharpe said.
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The business school has secured local accreditation from the Higher Education Examinations Council and is now engaging universities in the United States as part of efforts to enhance its international exposure and competitiveness.
SBA chief executive Rutendo Mudzamiri recently told NewsDay Business that the institution aims to tap into the experiences of Ivy League universities, among the world’s most sought-after centres of higher learning.
Ivy League schools are Harvard University, Yale University, Princeton University, Columbia University, Dartmouth College, Brown University, Cornell University, and the University of Pennsylvania.
“We love the premium Ivy League standard. We say Ivy-standard because what we are offering is based on exposure to institutions such as Harvard, Stanford and Princeton, as well as other international organisations we have worked with,” Mudzamiri said.
The executive, who studied in the United States and Germany, said several Zimbabweans educated at top global universities, including Sharpe himself, were well-positioned to transfer that knowledge locally.
“We are bringing that standard here. We are confident and proud of what we are offering as an institution,” she said, adding that SBA is already using Harvard Business School case studies.
“We are giving the best. We are the Harvard that Africa never had in terms of the Ivy League standards we are offering.”
