BUILDING trust takes time and deliberate effort. As a sales person, it’s easy to market a trusted product or service.
-Jonah Nyoni
It is not necessarily the cost of a product that determines the magnitude of sales, but trust that has been endowed on it by the customers.
Trust, like a good corporate image, can be built over a long time, but be ruined in seconds.
Trust is crucial at any level of leadership.
Successful marriages can only be built on a solid foundation of trust. Being trusted as a sales person gives your leverage over others. Distrust is just as unpleasant as an unseen grain of soil in a well cooked meal.
Eventually, it will spoil the meal. Here are fundamental points on trust:
- The power of saying “No!”
The simplest formula to true failure is to try to please everyone. The word “no” is hard to say, but very powerful if you were to keep track with what you want to accomplish in life. I used to think by saying “no” I would lose relationshipsuntil I leant a lesson when I could not live to the expectations of the word “yes”.
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- Small things do matter
Success is built in our small daily routines and so is failure. Some people think a small lie won’t do harm. There are some who think that taking or giving a bribe does not harm anyone. These things seem little, but they damage trust. As you lead, build trust with the people you are leading by living a faithful life. John C. Maxwell talking about the law of solid ground said, “Trust is the foundation of leadership. Trust is the glue that holds an organisation and the leader together.”
- Double standards
Most corporate images are damaged because people have double standards. Some corporations or relationships purport or project an image which is purely untrue. I would rather prefer to show the real me, than what is the opposite. It is better to be married to an individual with a known defect, than to marry a wolf in a sheep’s skin.
- Everyone thought they will never be caught
In most cases when we are doing inappropriate things we always think we will never be caught. When we are caught red-handed, we break the trust of people around us. These could be people that look up to us as their role models or people that we lead in an organisation.
- Trust yourself well enough.
Don’t think that everyone is doing what you are doing. For example, as an unmarried person it is easy to fool yourself by thinking that not there are no virgins around. With that notion you see it good to justify your acts of indulging. Purity is to be a prized pearl for every person who wants to rise to peak platforms. A French cleric, Cardinal de Retz, once said : “A man who doesn’t trust himself can never really trust anyone else”
- Parting point: Success is not about being lucky, but knowing your purpose. Trust yourself well enough to act on your plans, possess the proper attitude, part ways with trivialities and know your priorities.
-Jonah Nyoni is an author, success coach and motivational speaker. Tel: 0772 581 918. Web: www.jonahnyoni.wordpress.com
