DELTA Beverages has finally entered into another marriage with the Premier Soccer League (PSL) after the two parties sealed a sponsorship deal which will see it bankrolling the top-flight league through the Castle Lager Brand.
TAWANDA TAFIRENYIKA SPORTS CORRESPONDENT
Delta Beverages marketing manager Patricia Murambinda told our sister paper NewsDay Sport yesterday that the sponsorship deal with the PSL had since been concluded and what is just left is the unveiling of the package.
She however, declined to disclose the total sponsorship package insisting it will be unveiled before the season kicks off at a press conference.
“Negotiations are done now. The deal has been concluded, but full details of the sponsorship package will be made available at a press conference before the season kicks off,” Murambinda said.
The PSL has been in negotiations with Delta Beverages since the end of last term over another sponsorship package.
PSL chief executive Kenny Ndebele said at the weekend during the top-flight league’s elections to choose a new chairperson, they were still to tie down Delta Beverages to another sponsorship deal.
In the 2011 season, Delta Beverages renewed sponsorship with local football and signed a three-year sponsorship deal with the league to the tune of $600 000.
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According to the deal, the winners were to pocket $70 000, the runners up $50 000 and the team finishing third $30 000.
The deal expired at the end of last season. The marriage between PSL and Delta Beverages dates back to 1962 when the first Castle Cup final was played.
However, Delta Beverages pulled out in 2003 and that saw Econet Wireless entering the scene in 2004 as PSL sponsors. Econet also bankrolled the Buddie Charity Shield and Buddie Challenge in a five-year deal that lasted just a season.
