DELTA Beverages, who have entered into another three-year marriage with the Premier Soccer League (PSL) are expected to increase their sponsorship substantially for the top-flight league under the Castle Lager banner when it unveils the financial details today.
Their marriage with PSL ended in December last year, but the topflight league management entered into a new deal with the Zimbabwe Stock Exchange-listed manufacturing concern.
Delta posted a $47 million in after-tax profit driven by a 5% growth in revenue for the half-year ended September 30 2013.
It is against this background that the football family is likely to see an increase in the sponsorship package despite Delta facing challenges like any other company in this tough operating environment.
The previous sponsorship deal signed in 2011 was worth $1,8 million spread over three years. For each season, Delta Beverages sponsored the league to the tune of $600 000 with the champions pocketing $70 000, the runners-up $50 000 and third place finishers $30 000.
The footballer of the year pocketed $5 000 while his two runners-up got $3 000 and $2 000 respectively.
Eight finalists for the footballer of the year prize each pocketed $1 000, the top goalscorer $3 000 while the goalkeeper of the year and rookie of the year got $2 000 each.
The coach of the year got $3 500, referee of the year $2 000 and his two runners-up $1 500 and $1 000 respectively.
The most disciplined team — with the least number of yellow and red cards — picked up a $10 000 cash prize.
Clubs will have to take what comes from Delta as this is largely a branding deal. They are expected to make their own money from their own ventures, cup competitions, technical sponsorship deals and match day ticket sales.