A Bulawayo based marketing company, Redefinition, has launched an events management and hospital business magazine, which it says will put local businesses on the global map.
Business Reporter
Redefinition, launched in partnership with Instant Solutions and Consultancy, this week published the first edition of the magazine titled Happenings.
‘We have launched a product that we believe will take events management and hospitality in Zimbabwe and in Africa in general to the epicenter of the global village,” said Herbet Dube, the editor of the magazine.
“Zimbabwe tourism has a great potential and as a stakeholder we believe we have come at the right time to tell the Zimbabwean story, giving other tourism and hospitality players an opportunity to showcase the beauty of Zimbabwe.
“There are so many businesses that have not enjoyed enough coverage and publicity and this is their time,” he added.
The magazine is available in print and can be downloaded in PDF from the Happenings website.
“One can also ‘flip’ and read the pages online without necessarily downloading it,” Dube said.
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“We have tried our best to accommodate offline and online audiences so as to have a wider reach.
“The aim is for local, regional and international readers to have access to Happenings and read about Zimbabwe, its beauty and the various service providers at their disposal.”
He also said Happenings was an essential product for local and international tourists needing to know more about Zimbabwe’s tourist attractions, accommodation and hangouts.
Dube said the magazine was a vital tool for the promotion of tourism as it shared the potential places for venues and conference space for the business community in Zimbabwe, Africa and globally.
“This will widen their choices for venues and conferences spaces should they be interested in holding events in Zimbabwe,” Dube said.
“Tourists need to know more about Zimbabwe and not only about the few places such as Victoria Falls, Hwange, Great Zimbabwe or Nyanga.
“They need to know alternative places to visit, where to eat out, relax and have fun.
“All this is possible through promoting various tourisms that include urban tourism and culture tourism.
“It is a full package for holiday makers and business personnel interested in visiting various places in Zimbabwe,” Dube added.
“It guides you from where to hold your event, which photographer to hire, how to dress and where to eat out.
“It also gives business managers’ health tips, and lodge, villas and hotel owners how to keep their gardens green and beautiful. “
The second edition is expected in the first week of December.
“’We want to maximise marketing of our clients during the festive season hence we will produce the next edition so that the holiday makers get to know potential places they can visit or where they can stay and enjoy their holidays,” he said.
