GABORONE — AT least 15 Botswana companies will participate at the annual Zimbabwe International Trade Fair (ZITF) to be held from the April 28 to May 2 in Bulawayo.
Botswana Investment and Trade Centre (BITC) corporate communications director Kutlo Moagi confirmed this to Voice Money.
She said a trade delegation would leave for Bulawayo towards the end of April for the exhibition fair.
Zambian President Edgar Lungu is expected to officially open the trade fair that has been in existence for the past 56 years.
This year’s ZITF will be held under the theme “Simulating Trade: Seizing Opportunities to Accelerate Growth”.
According to Moagi, the theme is in line with Botswana’s desire to accelerate economic growth through diversification.
She said participating at the trade fair would open markets for Botswana’s products.
“The companies will be assisted by BITC,” Moagi said and added that BITC would erect stalls for exhibiting companies.
“Company owners will only find their way to Zimbabwe and pay for their accommodation during the trade fair.”
Moagi said the aim was to develop export markets for locally-produced products and services.
She explained that the fair would generate foreign direct investment into Botswana.
“This is done through the provision of marketing assistance to develop new export markets and grow existing export markets as well as identification of new export markets through market research,” she said.
Moagi described Zimbabwe as one of Botswana’s key strategic partners in the region.
Countries expected to exhibit at the fair include China, Brazil, Congo Brazzaville, Egypt, Indonesia, Iran, Kenya, Malawi, Mozambique, Poland, Bangladesh, India and Nigeria.
This year’s exhibition will feature product groups ranging from machinery, infrastructure, manufacturing processes, equipment, innovation, automation and supplies for agro-processing, among others.
— Voice Money